It's a Blonde Thing® Keratin Lightening System®

Achieve brighter, healthier-looking blonde results with the Keratin Complex It’s A Blonde Thing Keratin Lightening System. This professional-grade, conditioning lightener is enriched with keratin to help deliver powerful lightening results whilst maintaining the hair’s strength, softness, and overall integrity.

Infused with Signature Keratin, the formula helps reduce damage and frizz whilst improving manageability for hair that feels smoother, shinier, and healthier after lightening. Suitable for all hair types, it provides controlled, even lifting whilst nourishing and conditioning the hair for a radiant salon-quality finish.

Benefits:

• Professional keratin-infused lightening system
• Helps lift and brighten whilst protecting the hair
• Infused with Signature Keratin to help strengthen and condition
• Helps reduce frizz and minimise damage during lightening
• Leaves hair softer, smoother, and more manageable
• Enhances shine whilst supporting healthier-looking hair

Ideal for achieving bright, luminous blonde results without compromising on smoothness, shine, or hair health.