About Us
Beautiful Hair, Every Day
Keratin Complex® has been shaping the future of professional hair care since 2007, when a group of industry innovators discovered a new approach to smoothing by combining proven keratin science with advanced technology. This led to the creation of the Natural Keratin Smoothing Treatment — a groundbreaking service that redefined smooth, healthy, frizz-free hair and went on to be named Favourite Smoothing Treatment by the Behind the Chair Stylist Choice Awards for eight consecutive years.
Since then, Keratin Complex® has continued to innovate and lead the smoothing category, developing a complete range of customisable keratin treatments designed to meet the needs of every hair type and texture. Today, our professional products and services are trusted by salons and stylists around the world, including across the UK.
Professional by Design
Today, Keratin Complex® is proud to be a leading choice for salon professionals globally. We’ve extended the power of keratin beyond treatments into a full portfolio of salon-quality hair care, including a comprehensive keratin-enhanced colour line. Each formula is carefully developed using our proprietary keratin technology to help reduce frizz, repair visible damage, improve strength and enhance softness — supporting hair that looks and feels healthier.
Our professional smoothing treatments and colour services are available through certified salons, while our range of blow-dry aids, hot tools, styling products, shampoos and conditioners allows you to experience the benefits of Keratin Complex® at home.
Discover why Keratin Complex® was first to lead the smoothing category — and why we continue to set the standard for smooth, healthy hair.
The Science of Keratin
Keratin is a naturally occurring protein that forms the structural foundation of hair, skin and nails. In hair, keratin plays a vital role in maintaining strength, elasticity and overall resilience.
The hair strand is made up of several layers. The outer cuticle acts as a protective shield, while the inner cortex provides strength and flexibility. Keratin helps support both of these structures, contributing to smoother, healthier-looking hair.
Daily exposure to heat styling, colouring services and environmental factors can gradually reduce keratin levels within the hair. As this happens, hair can become more porous, leading to increased frizz and visible damage. Replenishing keratin helps restore balance to the hair fibre, improving smoothness, manageability and shine.
Why Keratin Complex® Smoothing Treatments Stand Apart
Keratin Complex® smoothing treatments are powered by advanced keratin technology designed to bond with the hair fibre. This process helps reinforce the hair’s structure while forming a protective barrier against humidity, one of the main causes of frizz.
The result is smoother, more manageable hair with long-lasting results.
This same signature keratin technology is also infused into Keratin Complex® Colour, helping to support stronger, smoother hair throughout the colouring process while maintaining vibrant, professional results.
