{"title":"It’s a Blonde Thing® Lightener","description":"A conditioning, keratin-enhanced lightener that lightens and brightens while improving the integrity of the hair.\n\n","products":[{"product_id":"its-a-blonde-thing-keratin-lightening-system","title":"It's a Blonde Thing® Keratin Lightening System®","description":"\u003cp\u003eAchieve brighter, healthier-looking blonde results with the Keratin Complex It’s A Blonde Thing Keratin Lightening System. This professional-grade, conditioning lightener is enriched with keratin to help deliver powerful lightening results whilst maintaining the hair’s strength, softness, and overall integrity.\u003c\/p\u003e\n\u003cp\u003eInfused with Signature Keratin, the formula helps reduce damage and frizz whilst improving manageability for hair that feels smoother, shinier, and healthier after lightening. Suitable for all hair types, it provides controlled, even lifting whilst nourishing and conditioning the hair for a radiant salon-quality finish.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional keratin-infused lightening system\u003c\/li\u003e\n\u003cli\u003eHelps lift and brighten whilst protecting the hair\u003c\/li\u003e\n\u003cli\u003eInfused with Signature Keratin to help strengthen and condition\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and minimise damage during lightening\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, smoother, and more manageable\u003c\/li\u003e\n\u003cli\u003eEnhances shine whilst supporting healthier-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for achieving bright, luminous blonde results without compromising on smoothness, shine, or hair health.\u003c\/p\u003e","brand":"Keratin Complex","offers":[{"title":"454 ml","offer_id":50501052334361,"sku":"KCIABT4","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/1041\/9225\/files\/0623-IBT-Tub_43eace20-bfcd-46c8-aed3-2c00e00d5278.jpg?v=1741281674"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/1041\/9225\/collections\/color_services.jpg?v=1773143308","url":"https:\/\/keratincomplex.co.uk\/collections\/its-a-blonde-thing.oembed","provider":"Keratin Complex UK","version":"1.0","type":"link"}