In 2006, a small group of industry innovators identified an opening in the market: the lack of a viable alternative to the traditional straighteners being used in salons at the time. Working with leading chemists and hair-care experts, they realised that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex® was born.
With the success of Smoothing Therapy, Keratin Complex saw the potential for bringing the power of keratin to the retail sector, which led to the creation of a full, keratin-enhanced at-home product portfolio that allows everyone to experience the benefits of keratin. These lines include our collection of keratin shampoos and conditioners as well as keratin-enhanced styling products—all formulated to maintain the results of Keratin Complex Smoothing Therapy treatments.
In 2012, Keratin Complex revolutionised the hair colour industry with the introduction of Color Therapy™, a complete line of professional hair colour inspired by our proven keratin technology. Color Therapy™ allows salon stylists to deliver beautiful, healthy looking hair colour to meet the needs of every client.
Keratin Complex continues to develop breakthroughs in keratin treatment technology with the expansion of our professional and salon retail collections, the launch of advanced styling tools, and new programs and services that build brand partnerships and enhance salon business.